Issues Faced By Qantas-Free-Samples for Students- Myassignmenthelp

Questions: 1.What Future actions can Qantas take to build a positive public perception of the brand? 2.Identify the Important factors for an Organization to consider when using social media, such as Twitter, for contest or other public relations initiatives. 3.Devise a Course of action for Olivia Worth to recommend to Qantas Management. Answers: Introduction: The purpose of the assignment is to study the three issues faced Qantas in the given case study. The international airline company failed to comply with several aspects like legal and technological which created big challenges before the company. The assignment also tries to find out ways to deal with the issues, especially recommendations to deal with website promotions. The thesis statement is to find out issues in Qantas and ways to deal with them. The report starts with the three issues faced by Qantas from the case study followed by recommendations to control them. The next section has suggestion for Qantas to deal with promotions through social networking sites like Twitter followed by a duly filled communication plan. The key issues: The case study reveals three key issues which went wrong and a Qantas should have taken steps to prevent them. The first issue is the failure to maintain the quality of the engine and maintenance of the airbuses. The fire in the engines August 2010 showed that the company did not maintain its engine standards which actually questioned the companys commitment to passenger safety. The accident further showed the failure of the company to keep up its responsibility towards the stakeholders (Luo and Du, 2015). The second issue rose when the company offered platinum to the winners of the contest held over twitter. The company asked the winner Charles Butler to dress in Wallabies jersey, wear an African wig and paint his face black. Qantas made an even greater image and tweeted the image of Butler in the attire which generated negative reviews. The attire hurt the sentiments of the Aborigines population of Australia and even drew a negative statement from the South Wales Aboriginal Land Council (Roberto Scharf and Fernandes, 2013). The company projected a racist image in the society which tarnished its multicultural goodwill. Qantas then removed the image from Twitter which did not go well with Samo, the player of Wallabis. This discussion bring into light the second issue-the failure of Qantas to promote its events in a socially responsible manner and its failure to satisfy several stakeholders at the same time (Green Peloza, 2015). The third issue with Qantas was its failure to abide by the labour laws, which pointed out its failure to adapt to the external economic changes. This created a rift between the company and three trade union which forced it to reduce its service. The third issue once again casued trouble to the passengers and proved the inability of Qantas to meet consumer needs. The three issues pointed out several interrelated problems which challenged the very market position of Qantas. First the engine issue questioned the availability of the infrastructure in the company to guarantee passenger safety. It also questioned the ability of the company to meet customer needs. The second issue showed the flaws in the promotion and marketing plan of the company. The dissatisfaction of the Aborigines and Samo proved the failure of the company to satisfy its stakeholders. It also showed the limited knowledge of the company about the segments of Australian society and their cultural sentiments. This earned the company the tag of racist which tarnished its market goodwill. The third issue pointed out the failure of the company to adapt to the legal and political system of Australia. The issue brought the inability to make policies and strategies keeping the macroeconomic in view. All these affected the customers of Qantas which again proved the companys inability to confirm to customer service standards. The events put the status of Qantas as a responsible corporate citizen under question. 1.Future actions to deal with the issues: The company should acquire flights and engines with advanced technology which are less prone to fire. The company can enter into contracts with the aero plane manufacturing companies of other countries like the USA and Germany. It can enter into joint ventures to manufacture high class flights. This will help the company to stay committed to customer safety which will promote its image in a positive way (Nusraningrum, 2017). The company should use twitter and other social networking sites to promote its events in a responsible way. It should acquire knowledge about the cultures and sentiments of the Australia people and their expectation. It should not publish advertisements which hurt the sentiments of any consumer groups. The company will be able to generate positive image of its events and counteract the racist image (Hansen, 2017). The third issue can be dealt with by paying justifiable compensation to its employees. The company should comply with the labour laws of the countries it functions in which will create a positive image of responsible corporate citizen (Csa? Navrtil, 2017). 2.Factors to be considered while dealing with social media: The company must be very much knowledgeable while promoting events on the social media. They should not publish pictures, videos or any web contents which hurt any social group in the society. This will generate negative public image of them that will affect the market position in the long run (Ko, Hwang Kim, 2013). The events companies sponsor serve the purpose of the event holding organizations to promote their events. The viewers come to know about the events through these promotions. The companies are answerable to both these in cases of failure to promote its events in the right way. The companies should be very careful so as not to create a negative among the stakeholders (Hanaysha Hilman, 2015). 3.Communication plan: 1.Timing What date should be used? At least two months before the event 2.Audience Who should receive it? All the viewers and stakeholders 3.Sender Who will send it? The sponsoring company 4.Key Message What are the main points and themes? The features of the event 5.Desired Outcome What behaviours are desired? Positive 6.Medium What communication channels will be used? Written, digital and audiovisual 7.Materials What should we leave behind? A positive image of the company 8.Frequency How often should we send messages? As many times required Conclusion: The study shows that companies must be careful while functioning in the market and comply with macroeconomic situations. They should make their strategies and policies to comply with them. They should act to benefit the stakeholders and create a positive image for themselves. References: Csa?, O., Navrtil, J. (2017). Polanyi, political-economic opportunity structure and protest: capitalism and contention in the post-communist Czech Republic.Social Movement Studies,16(1), 82-100. Green, T., Peloza, J. (2015). How did the recession change the communication of corporate social responsibility activities?.Long Range Planning,48(2), 108-122. Hanaysha, J., Hilman, H. (2015). Advertising and country of origin as key success factors for creating sustainable brand equity.Journal of Asian Business Strategy,5(7), 141. Hansen, D. D. J. (2017). MARKETING CONCEPTS. Ko, E., Hwang, Y. K., Kim, E. Y. (2013). Green marketing'functions in building corporate image in the retail setting.Journal of Business Research,66(10), 1709-1715. Luo, X. and Du, S., 2015. Exploring the relationship between corporate social responsibility and firm innovation.Marketing Letters,26(4), pp.703-714. Nusraningrum, D. (2017). Service, Safety and Security of Air Transportation: Case Study of Indonesia.World,7(1), 117-129. Roberto Scharf, E. and Fernandes, J., 2013. The advertising of corporate social responsibility in a Brazilian bank.International Journal of Bank Marketing,31(1), pp.24-37.