Choose 1 of the 4 questions I will upload on the file Essay

Choose 1 of the 4 questions I will upload on the file - Essay Example s the biggest competition on the market, public service broadcasting (PBS) has a lot to offer to its audience in order to stay competitive and up-to-date. Growing internet penetration represents another challenge for broadcasters. Governmental intervention has always represented a constant danger for media independence. According to the official website of UNESCO public broadcasting â€Å"is broadcasting made, financed and controlled by the public, for the public. It is neither commercial nor state-owned, free from political interference and pressure from commercial forces (Public Service Broadcasting).† What does it mean â€Å"financed and controlled by the public†? Does the government serve the interests of the public when impose regulations or censor the actions of the PBS? In this paper I would like to address these questions and issues that public broadcasters are facing. The role and importance of public service broadcasters has changed over the time, but the services that broadcasters provide are still valued, appreciated and needed. It is hard to define what public service broadcasting is since the role of the PBS is changing and there is no clear universal and accepted model in the world. However majority of scholars, journalists and media professionals agree that public broadcasting should be independent from the state interference and regulation, even though public broadcasters use public funds and serve the public interest. PBS should provide examples of professional journalistic standards and practices. At the same time transparency and accountability are also vital for the effective work of PBS. These ideas provide a definition of a perfect system of PBS, while things are different in reality. I would definitely support Richard Berry who believes that public services, such as enhancing democratic changes, supporting cultural values and educational norms should go first and broadcasting second (Jakubowicz 2007). The question is: â€Å"should PBS give